The Rise of QR Codes in Digital Marketing: Enhancing Engagement and Driving Conversion
QR codes are revolutionizing digital marketing by linking offline and online channels, enhancing engagement, and driving conversions. They streamline marketing by creating cohesive brand experiences through various applications in industries like retail and hospitality. Looking forward, QR codes, augmented by AR, AI, and machine learning, promise even more personalized and immersive consumer interactions. Brands leverage QR codes to offer seamless digital content, track campaign effectiveness, and foster brand loyalty.